Our Approach
We do four things
Strategy
Trajectory
We define why you exist, what you do, how you do it and what makes you unique. We create rock-solid strategic foundations which allow creativity to flourish.
Opportunity
We reveal the compelling truths of your brand to discover unique opportunities you can own. We scrutinise you, your competition, potential threats and shifts in culture and technology.
Positioning
We scrutinise where you are today, where you should go and how we can get you there. We define what makes you unique; why you exist, what you actually do and how you do it.
Brand Naming
We create distinctive and memorable brand names and stories which get you noticed. Our names help to define tone of voice, articulating brand strategy, purpose and positioning.
Brand Architecture
We simplify the complex structures which support brands, products and services. Our systems give brands more impact and make portfolios cheaper and easier to manage and navigate.
Experiential
Our work shapes the experience people have of your brand, products and services, making them more distinctive and enjoyable to use.
Design
Charisma
We have built a reputation for creating iconic brand design which helps businesses flourish. Our work is strategy articulate and built to stand the test of time to become prized corporate assets.
Iconic Design
We design logos and brand identities with big ideas that clearly articulate brand strategy. Our work is iconic, built to last and packed with brand equity which add value for decades.
Brand Expression
We make brands come to life with distinctive and engaging styling across all applications; from print to presentations, environments, events, animation, video and sound.
Brand Voice
We leverage the power of words to ensure the voice of your brand is conveyed appropriately with clarity and conviction across all applications, messaging and communications.
Digital & Social
We transform brands to work in digital spaces with intuitive, beautifully designed interfaces. We create websites, electronic comms, apps and social media channels and content.
Co-branding
We are experts at leveraging brand equities to merge brands or create co-branded systems which promote your interests when sponsoring or endorsing events, products or services.
Packaging
We design brand packaging and structures with compelling ideas and stories. Our work has impact and meaning to cut through point-of-sale, build recognition and create desire.
Activate
Transformation
Change succeeds when your people are engaged and enthusiastic. We create tools and initiatives which get them on-board, to embrace and manage change and take your brand to market.
EVP & Culture
We explore and define your brand culture and employee value proposition to unlock employee potential. Our work aligns people with vision, empowering them to enhance your reputation.
Toolkits
We create guidelines, practical tools and all the inspiration you and your team will need to implement your brand creatively and consistently across all touch-points of your organisation.
Manage Change
We support you with tools, materials and hands-on help to build the case for change (when seeking buy-in with stakeholders and customers) and manage your transformation.
Launch
We help launch brands internally and externally with on-point presentations, materials and merchandise which illustrate and explain change and can engage media attention.
Project Management
We help you select suppliers best suited to your brand. From advertising agencies to printers, we monitor and art direct their output to ensure everything is on-vision and on-brand.
Accelerate
Custodianship
Brands are like racing cars. To compete (and win) they require skilful driving, maintenance, monitoring and fine-tuning. Our custodianship program will keep your brand at the top of the leader board.
Momentum
To protect and grow the investment you’ve made in your identity, we operate as brand custodians to evolve and innovate to guide brand trajectory and accelerate momentum.
Consistency
We prevent inconsistent design application from eroding brand equity by ensuring the design and messaging of all applications are creative and aligned with guidelines and vision.
Continuity
Because we know your brand inside-out we can ensure continuity of knowledge when teams change. We on-board new people with workshops, social learning and mentoring.
Counter Intelligence
Brands who stand still do so at their peril! Our work helps to anticipate, monitor and counter competitor activity; including emerging brands and new technologies to cultural shifts.
Pit-stop, tune-up
At appropriate intervals we review how the brand has performed to propose and implement solutions; we explore how it’s been used; what works, what doesn’t and what’s missing.