What is Venture Creative
Designed to help new ventures thrive with rocket-fuelled brand innovation, Venture Creative is similar to venture capital, but instead of money, we invest with expertise to facilitate entrepreneurial success.
Venture Creative offers ambitious leaders a way to access full-service, top-tier brand consulting without the prohibitive financial outlay. We become partners in your venture, share your challenges and find solutions. In exchange we receive an agreed portion of equity, which can be mixed with regular fees, or retained services. We can even spread out-of-scope costs over time to make things easier.
Why startups should value design
There are many reasons why businesses fail, but one within their control is using great brand design. Disruptive design gives new ventures a clear advantage over competitors when challenging established organisations. You give people clarity on what you stand for and why they need you. When they like what you do and can articulate your story, you create valuable exposure to grow your audience. Without a compelling story, startups lack depth and ‘buy-in’. It’s even likely to put them off.
With limited funding, you’re forced to cut corners on what may be perceived as ‘non-essential’ items. Branding is often seen to be one of them – you use cheap alternatives – but cheap is cheap for a reason – it’s rarely good or effective. Mediocrity is damaging and a near certain path to failure.