The rise of social conscience brands
Having a social conscience is nothing new for brands; from using environmentally friendly packaging, organic and cruelty-free ingredients, to fair trade agreements. But more than ever before we are exposed to social issues and the impact our everyday choices have on them. This has given rise to a new wave of companies whose founding purpose is to find solutions to these problems through their commercial activity.
Socially conscious brands all share a common mission; to actively influence positive and effective change in the world. The idea is simply; by offering consumers an alternative product to the one they might normally put in their shopping basket they can help make the world a better place.