Of course we were interested and took the first step. However, within five minutes on IP Australia’s website we discovered someone already owned their name! They were fortunate in that they came to us when they did because this discovery saved them from wasting more time and money, developing and launching a brand they could not own and would eventually face costly litigation and/or licensing fees for breach of trademark.
Caught up in the thrill of a startup it’s easy to see why entrepreneurs neglect this critical component. This post offers a brief introduction to understanding intellectual property to avoid these costly mistakes.