Propella Brand Innovation
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The Raw Treat Canteen - Handmade by Heidi

Food, Health Food, Wellbeing

The Raw Treat Canteen was founded by a self-confessed health nut with a crazy sweet tooth. Heidi’s handmade treats are raw, vegan and paleo friendly. Our brand identity for this startup was designed to celebrate simple healthy deliciousness.

A brand made by hand

A brand made by hand

To underscore the handmade, artisan nature of Heidi’s treats we made a point of spelling it out with “Handmade by Heidi”. Using old school craft techniques; including an old typewriter, rubber stamps and off-the-shelf labelling, we devised a back-to-basics startup brand and packaging.

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