Schroders corporate blue provided inspiration for our design thinking. Rather than relying on traditional clichés associated with the higher-end of banking, such as ‘black’ or ‘gold’ we sought exclusivity within the deep blue of cut and polished agate.
The new logo
Placing the agate texture within a distinctive pebble shape ‘protects’ the coat-of-arms, suggesting security and trust. The logo draws on core Schroders brand equities allowing it to sit within the family.
Rather than cheap paper leaflets we create a range of note books detailing the services on offer should you become a Schroders Private Bank customer. This format offered a more desirable and stylish presentation of the information.