Helping people connect
Our new brand identity visualises how Oricom help customers stay reliably connected. In a market dominated with red and blue we saw Oricom green as an important equity to refresh. The typography was hand-drawn to reflect the circular nature of the connective symbol.
Old logo and competitor research
Brands in this sector are skewed towards a ‘hi-tech’ masculine style. Given Oricom sell baby and care monitors, we believed a softer approach to the brand identity was more appropriate and would help differentiate them from competitors.