Propella Brand Innovation
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Oricom International

Communications, Technology, Telecommunication

Oricom manufacture communication technology, such as landline phones, UHF radios and care monitors. The new brand identity had visualise how they help people stay reliably connected.

Helping people connect

Helping people connect

Our new brand identity visualises how Oricom help customers stay reliably connected. In a market dominated with red and blue we saw Oricom green as an important equity to refresh. The typography was hand-drawn to reflect the circular nature of the connective symbol.

Old logo and competitor research

Old logo and competitor research

Brands in this sector are skewed towards a ‘hi-tech’ masculine style. Given Oricom sell baby and care monitors, we believed a softer approach to the brand identity was more appropriate and would help differentiate them from competitors.

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