The question is the answer
Research revealed that regardless of the purpose of each test, all people wanted was a discreet answer to a personal question. Our question mark icon was designed to symbolise this and break the conventional approach of the sector. Along with black and white photography and pure white space we add a softer, human quality. As a universally understood punctuation mark our brand identity would translate easily across Europe.
Branding in this sector is clinical, cold and functional, as can be seen from this selection. Design is formulaic and generic; lacking any genuine brand ideas which differentiate and engage customers.
Global packaging framework and segmentation
All Mylan products require application of their global packaging framework, consisting of the cyan-blue band and a Mylan logo. To integrate it we created the rounded lozenge to contain the new icon and help segment the large product range. The colour coded textures are taken from the brand Mylan bought to change into MyTest.