Propella Brand Innovation
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Make Live Easy

Entertainment, Live Events, Music, Ticketing

Moshtix are Australia's leading ticketing provider, specialising in live music and entertainment events. We revitalised their brand and strategy to dramatise how they make ticket sales easy for live events.

Moshing the Logo

Moshing the Logo

The Moshtix brand name is derived from the energetic dance style of ‘moshing’ at live music events, so it made perfect design sense to simply ‘mosh’ the circles and modernise the typography and colour palette.

New Brand Strategy

New Brand Strategy

Moshtix are different from competitors because they are dedicated to making the process of ticketing easy for both buyers and organisers. That way nothing is taken away from the joy of experiencing live events. Our brand positioning is a play on words and doubles as the Moshtix tag-line.

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Brand Architecture

Brand Architecture

Moshtix manage ticketing for many kinds of live events. We created an internal brand architecture using the four colours to allow segmentation of the key areas of interest.