Propella Brand Innovation
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Luxottica OneSight

Charity, Eyesight, Eyewear, Social Conscience

OneSight is the charitable foundation of global eye-wear company Luxottica and provide free eye-care to 8 million people worldwide. Supported by sponsorship, donations and goodwill they require literature which would inspire involvement.

Giving focus to sponsorship

Giving focus to sponsorship

We used the eye-shaped lozenge from the existing OneSight logo as if it were a lens giving focus and clarity to those they help and the activities of volunteers. We illustrated marketing communications using their existing colour palette and fonts to create playful typographic expressions.

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