Propella Brand Innovation
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Laminar Capital

Asset Management, Financial, Investment

Laminar Capital offer investment opportunities and financial solutions for wholesale investors seeking better returns. Their new brand identity had to signal independence and added value.

Adding value for investors

Adding value for investors

We designed a pixelated framework from which we developed the stylised ‘plus’. The symbol is an abstraction of the ‘X’ and ‘Y’ axes of a graph suggesting positive returns. This grid system also created a look and feel within which we could include photography and colour to bring the brand to life.

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