The design idea within the original logo was sound, however it needed strengthening, refining and updating to provide greater impact and meaning for the brand.
Double Plus Icon
Whilst it is a relatively small part of the logotype, the icon plays an important role; it represents the two founding partners, suggests an ‘H’ for Hattonneale and suggests how they connect clients and candidates.
We created an illustration style around the Double Plus icon which could talk to the different aspects of the business and what they do for clients and candidates.
To celebrate Hattonneale’s Tenth Anniversary we simply juggled the letters around to form the event message.