Propella Brand Innovation
H+Co_logo_animation_square.gif

H+CO Menswear

Menswear, Retail Fashion, Tailoring

H+CO was originally called Zantini Menswear; a made-up name with Italian overtones, even though it was owned and operated by an Englishman known as ‘H’. We created a new strategy, name, brand and products to transform the business.

Quintessential English tailoring service

Quintessential English tailoring service

When you walk into most menswear retailers you’re generally considered to be a ‘punter’ to be sold to. We interviewed H’s clientele who revealed his approach was quite the opposite – selling suits was almost incidental to the experience of providing old school service. This non-sales approach formed the basis of our new brand positioning; “Quintessential Old School Service”.

Changing the brand name

Changing the brand name

We renamed the company H+CO to connect ‘H’ with his customer’s perceptions and the personal nature of his service. The Cross of St George was a clear reference to his English tailoring heritage.

H+Co_product-shirt-labels.jpg
H+Co_logo_tag-line.jpg
H+Co_product-jacket-silk.jpg
H+Co_cufflink-box.jpg
H+Co_product-wallet-links.jpg
H+Co_cologne.jpg
H+Co_shopping-bag_large.jpg
H+Co_texture.jpg
H+Co_point-of-sale_receipt-holder.jpg
H+Co_shopping-bags_small.jpg
H+Co_point-of-sale_cubes.jpg
New product development

New product development

Our research revealed there were significant opportunities to extend the brand into new product lines other than menswear, including a luxury accessory range we called “Quintessential Business Accessories”.

H+Co_stationery_note-pad.jpg
H+Co_stationery_business-cards.jpg
H+Co_christmas.jpg
H+Co_product-umbrella.jpg