The old logo
Entertainment Personnel was a well known but misleading name; they don't recruit Entertainers, and Personnel suggests administration rather than executive recruitment. Our task was to reposition the business, address brand name issues and create a new identity to differentiate them from competitors.
The big idea
‘Finding great people’ is a phrase commonly used by all recruitment consultants. Whilst this is important we focussed on the RESULTS achieved by great people. We devised a vertical brand architecture to facilitate flexible use of language. The asterisk symbol operates on two levels – first, it connects clients and candidates to the various facets of the business – second, it suggests talented people.