Iconic waterfront venues
There’s nothing quite like an event next to Sydney’s beautiful harbour. Our new identity was designed to echo the waterfront experience with our new wave icon, which doubles as a parenthesis symbol connecting the group to their business units, venues and restaurants.
Brand analysis and understanding
The Dockside Group logo had changed several times over the last decade, but whilst each version was quite different to the last, the theme of water was evident throughout providing an equity we could leverage.
Deliciously fabulous hospitality
Wanting to recapture the original meaning of hospitality within the Dockside experience we created two interchangeable tag-lines to suggest the superb food and warm welcome at iconic waterfront locations.
New brand architecture
Our wave icon helps to create an inclusive brand architecture connecting the Dockside Group to the components of the organisation whilst enabling each venue to maintain individuality.