Challenge /// Reposition and redesign Vodafone to help them become the world’s leading mobile telecoms provider. The new brand had to resolve brand architecture issues and be a key driver for advertising, sponsorship and help facilitate global acquisitions.
Solution /// Vodafone (and their competitors) connect people to talk. However they all looked more like manufacturers of technology. This insight led to our strategy of 'Talking Globally' and our now iconic ‘speech-mark’ logo. We created a monolithic brand architecture, a migration strategy for acquisitions, dual branding for sponsorship and creative application across the entire business. We helped Vodafone achieve their ambition, increasing growth from 38% to well over 500% in the first few years of relaunch.
"Our brand identity played a significant part in Vodafone becoming the world's leading telco." Sir Chris Gent (former Chief Executive)