ORGANISATION FOR TURNAROUND INDUSTRY
Challenge /// The TMA Australia (Turnaround Management Association) is the industry body for professionals who restore value and profitability to struggling businesses. Working with the existing TMA logo we had to activate the brand to be the go-to industry ‘hub’ for members and potential clients.
Solution /// The new look and feel was constructed from the diagonal lines from the existing logo. These graphic illustrations added depth and meaning and enabled us to recreate the user experience.
“Propella consolidated our position as Australia's premier turnaround industry forum and gave us an indispensable resource for members and their potential clients.” Allison Robinson (Executive Officer)