Challenge /// Bankers for over 200 years Schroders epitomise trust and stability in a turbulent industry. We were asked to create a brand identity for Schroders Private Bank that would 'redefined exclusivity' whilst using the traditional Schroders brand elements; their coat-of-arms, logotype and colour palette.
Solution /// Rather than use black, gold or platinum we created a distinctive and luxurious polished blue agate texture. The pebble shape surrounds and contains the coat-of-arms suggesting security and trust. The identity was progressive, modern and desirable, without losing sight of Schroders heritage.