HANDMADE BY HEIDI
Challenge /// Heidi is a self-confessed health nut with a crazy sweet tooth! She believes in a wholesome, yet fun approach to food. To satisfy her cravings she founded The Raw Treat Canteen where she handmakes delicious treats that are raw, vegan and paleo friendly. Operating on a shoestring budget we were asked to devise a startup brand.
Solution /// We created the tag-line "Handmade by Heidi X" to underscore the craft that goes into every treat. Using rubber stamps, off-the-shelf labelling and a rusty old typewriter, we devised a stripped-back brand that is totally raw, thoroughly modern and deliciously unadorned.
“OMG! I Love it!!! It looks so great! You've made it all come to life so good ;) !!” Heidi Smith (Founder)
Photography by Heidi Smith