Challenge /// Mylan are a global pharmaceutical company known primarily for generic medicine. We were asked to design a new pan-European brand (known as "MyTest") of over-the-counter, self-administered test kits. Each test provides a discreet, accurate and rapid prognosis for a medical condition. Our design had to be universally understood and comply with Mylan's global packaging framework (the blue band at the bottom of packs).
Solution /// With a wide variety of products testing vastly different conditions we first had to understand what each test had in common. We realised that regardless of what was being tested, all the user wanted was to get a discreet answer to a personal question. We devised the "human question mark" symbol and MyTest word-mark to highlight the personal nature of each question, create empathy with the user within a meaningful and flexible brand icon.