HELPING OTHERS SEE
Challenge /// OneSight is Luxottica’s charitable foundation and has provided free eye-care to over 8 million people around the world. Supported by volunteers they rely on donations and sponsorship. We were asked to create branded literature that would inspire people to get involved.
Solution /// Using the existing OneSight logo shape as if it were a lens, we gave focus and clarity to blurred portraits of volunteers and those they help to suggest what they do as an organisation. This was enhanced with bold typography and layering of their colour palette.
“Thank you so much! I love the way you've used our brand to communicate benefits to sponsors and those we help.” Gina De George (Former Foundation Manager)