INVESTMENT WITHOUT EQUAL
Challenge /// Laminar provide investment opportunities for institutions and private clients. The dictionary defines ‘laminar’ as the parallel flow of gas or liquid and provides the greatest driving force – it is the opposite of turbulence. In the context of finance, it suggests stability and positive outcomes.
Solution /// We simplified a laminar flow diagram into two parallel lines – otherwise known as an 'equals' symbol and suggestive of finance. We avoided the clichéd photography of the sector by creating photographic illustrations which punctuated key messages and brand application.