REINVENTING RENEWABLE ENERGY
Challenge /// A management buyout of Babcock & Brown’s ASX listed, utility-scale, renewable energy division required a completely new brand. We were to avoid the traditional green clichés associated with the renewable sector and appeal to investors with visionary, forward-thinking design.
Solution /// Inspired by our insight that renewable energy is a near infinite natural resource, we fused together the words ‘infinite’ and ‘generation’ to create the new brand name. We visualised natural energy by energising photographs of the Australian landscape, over which we applied our frame style logo to suggest the harnessing of this energy.
“Propella's contribution to rebrand our business was significant, successfully encapsulating our vision in a creative solution.” Miles George & Gerard Dover (CEO & CFO)