EXPERIENCE WORLD CLASS
Challenge /// Opening December 2016, ICC Sydney (International Convention Centre) will be the new waterfront venue for hosting large international events. It comprises state-of-the-art convention centre, exhibition halls and theatre. ICC Sydney had to be positioned as a world class venue for major event organisers.
Solution /// 'World Class Experience' alludes to the operational knowledge of the venue operator AEG Ogden and the diversity and connective experience provided by the City of Sydney. This is symbolised by the 'triangulated' colour spectrum, inspired by the venue architecture, Sydney Harbour and the surrounding landscape.