Challenge /// Owned by an ex-pat Englishman known as 'H', the original brand Zantini Menswear had a made-up, Italian-style name which lacked an authentic story. Even regular customers simply called it H's shop. We were asked to review and revitalise the entire business and create a sophisticated brand identity.
Solution /// By changing the name to H+Co we connected H to his customer's existing perceptions. Our strategy focussed on the genuine Quintessential Old School Service 'H' provides; encapsulating English style and sophistication. The new brand design enhanced the customer experience across the business and opened new product avenues.