Challenge /// Entertainment Personnel recruit the leaders for Australia's art and entertainment industry. Their name was well regarded in this sector – but it was misleading – they don’t recruit entertainers, and personnel suggested administration rather than executive. We were asked to review the name, strategy and brand.
Solution /// The industry referred to them as 'EP' but our client was anxious not to abandon equity built up with the full name. Our solution was a vertical logo that would activate language and connect clients and candidates to the different services. Our strategy focussed on the results achieved by the right person in the right job, visualised by the star icon.
“Propella answered hard questions and guided us through the process. Their innovative ideas gave us the edge.” Patricia Powell-Hughes (Founder)