DELICIOUSLY FABULOUS HOSPITALITY
Challenge /// Dockside Group are a hospitality business with waterfront restaurants and venues used for business events, weddings, special occasions and dining. We were asked to reposition the organisation, develop a strategy, brand architecture and new identity.
Solution /// The original meaning of 'hospitality' has been eroded, becoming a descriptor for an industry. Our strategy and wave logo reconnects Dockside with their waterfront venues and the true meaning of hospitality. It creates an inclusive framework for people, the business units, restaurants and the Dockside hospitality experience.