INGENUITY AT WORK
Challenge /// Operating in remote and dangerous environments, Buel repair the machinery and infrastructure of Australia's resources industry. Originally called PRA Operations, the old identity did not reflect the scale of their operation, nor their obsession with safety.
Solution /// Being visible is essential when working amongst the super-large infrastructure of the mining industry – if you are seen, you are safe. We drew inspiration from hazard warning symbolism and chose a vibrant green to contrast the red Australian earth and the fluorescent orange safety gear.
Photography by Gavin Jowitt