Challenge /// Allegro transform inefficient companies into valuable enterprises with a process called ‘Transformational Capital’. We were asked to evolve the old logo to communicate their process with a more modern, compelling design.
Solution /// Our new logo is a visual analogy of their process of transformation – composed of simple geometric forms the icon suggests the refraction of light through a prism. This dynamic look and feel was applied throughout the entire business.
“Propella's solution has transformed Allegro. We had a logo, now we’ve got a brand!” Adrian Loader & Chester Moynihan (Founding Partners)
Photography by Ian Barry