GLOBAL NETWORK OF CONVENTION CENTRES
Challenge /// AEG are one of the world's most trusted operators of a network of prestigious convention and exhibition centres. We were asked to create a campaign brand which would highlight the 'AEG Advantage' the network and each venue provides, with an emphasis on offering world class hospitality at state-of-the-art facilities in beautiful and connected locations.
Solution /// The existing AEG logo inspired our campaign identity — each venue is represented by a stylised star with AEG at the centre. The 'star cluster icon' implies the superior offering for clients, whilst suggesting connectivity and knowledge sharing. Our campaign website was carefully styled and written, with a focus on reputation, trust, commitment and what's in it for clients, such as their extraordinary people, world class cuisine, state-of-the-art technology, awards and testimonials. Each venue was given equal billing with a snap-shot of the venue and destination.